Jeremy Kooyman

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Keep the H in HCD

There are two ways to bring an idea to market. Push it or pull it. Pushing technology is an engagingly stubborn way to do things but can be highly effective, particularly in a technology transfer environment like a university. In this case, you have a novel piece of technology that isn’t linked with a problem, so you wander around looking for...

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The Problem With Goals.

This won’t apply to everyone. Nothing I write does. I’m just flattered you’re here. I fondly remember going through the same exercise with every youth team I’ve coached over the years – SMART Goal setting. A SMART goal is one that is (S)pecific, (M)easurable, (A)ttainable, (R)elevant, and (T)ime-appropriate. These letters will...

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